Sunday, July 21, 2019

How To Leverage Your Instagram Page To Build Followers And Get Leads



1. Use your brand name

2. Place your URL in your profile to help drive traffic to your website.

3. Allow your photos to be accessed by everyone to increase your like and comment notifications.

4. Be creative when posting relevant photo captions, including asking questions to grab attention.

5.  Make it simple, clear and direct for your fans to buy your product

6. To increase awareness of your brand use your company logo as your profile picture.

7. Choose your user name wisely. Select a user name closely related to your company name.

8.  Do Not Mark your profile as private you want to make it easy for customers to find you.

9. Make sure your user name is similar to your Twitter handle for easy cross reference.

10. Explain your business and purpose of being on Instagram.

11.  Do not include your company name in hashtags the objective is to search and tag your target audience you are attempting to reach.  

12. Include your company website, Twitter or Facebook URL on your page.

13.  Only connect the profile to other social media of same company.  

14.  If you have different companies do not attach all to one social media platform of another brand.  

15. Geo-tag photos so customers can find your business.

16. Connect geo-tagged photos to the mapping function to promote multiple customer or store locations.

17. Integrate your company local or presence in each photo.

18. Do not rely on your profile picture alone for brand connection, since most users will experience Instagram through the feed.

19. Send a short note to thank people for linking, commenting, or mentioning your page. This will also start a two way conversation.

20. Give comments a conversational tone by asking a question.

21. Use multiple hashtags  to reach people when searching for relevant topics.

22. Add different hashtags to posts to refresh content with timely keywords and further increase your reach.

23. Tag customers in your photos to begin a dialogue. 

24.  Tell a story about your product to introduce it.  Do not sound salesy in your comments.

25.  Use Instagram Direct it allows Instagram users to send pictures and video to others privately; a direct message (DM) on Twitter or a private message (PM) on Facebook.   

26.  When you host your giveaway or contest, use a unique hashtag. Without a hashtag, you won’t see all entries or be able to track your success. Using a hashtag that includes your brand’s name gives you the added benefit of clearly branding your campaign

27.  Reward your followers for looking at your pictures and reading the descriptions with Promo Codes.

28.  Post testimonies from your customers.  Use Instagram to take a quick picture of your customers and showcase a sneak peek into what the experience with your brand is like.

29. For Events Add a special hashtag to the mix can help you reach more people, get more people to visit your booth and increase engagement with your audience

30.  Reward followers with discounts.  Deliver perks to your followers so they will make viewing your feed content a priority

31.  Use Instagram to give your followers a first look at or sneak preview of an event, a pre-launch to a product or news features.

32.  Feature a customer in a photo on Instagram


During a conference, attendees are drawn to your Instagram photo and able to locate your booth quicker.  

Display a large photo with your hashtag so attendees can find it.

When possible show a live feed on a screen of photos attendees are uploading with event hashtags.

At small or large conferences, this can come in handy to stand out from the crowd. 

Example if your event is called Pro Travel Network Moses your hashtag may be #PTNM or #ptnmoses put that hashtag on everything you pass out relating to the conference.  All photos going out promoting the conference.  At the conference put it on materials, on the booth, on the programs etc..  Make sure attendees know and are encourage to tag their photos of the conference with the hashtags. 


To see your profile, or to explore a friend’s profile, simply navigate to[username].

For example, in order to view Nike’s profile, @nike, you’d navigate to  on the web. 




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It is able to track an Instagram post’s likes and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity.

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~Lyn Moses


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