Saturday, December 16, 2017

Instagram Making Big Waves As a Internet Marketing Tool

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instagramglasses

 

We are living in a society that has a plethora of opportunities to expand your brand awareness.

 

There are various way you can broadcast and deliver your data product to the public.

 

Thanks to social media it has allowed businesses of all sizes an almost even playing ground to spread their message.

 

However, if not systematize or organize correctly, it can also become a bit overwhelming to small businesses, in particular solo marketers.

 

Trying to keep up with YouTube, Pinterest, MySpace, LinkedIn, Facebook, Twitter, and many more, now Instagram.

 

However, it’s good to know these platforms exist to offer you a greater chance of getting your message out there.

 

It is worth while to pay attention to Instagram.

 

There are over 90 million users who login at least once per month which means it’s one social media site you want to at least pay attention to.

 

While sites like Facebook and Twitter are your more traditional social media sites to engage with your customers and prospects, Instagram can also be powerful if used correctly.

 

Many people are interested in the photo sharing sites.

 

Instagram gives you the visual impact your audience is looking for and when you add the right kind of photos to your hash tags, you can easily build a following and your fans will share your photos increasing awareness about your business.

 

Tips when considering Instagram as part of your marketing toolkit.

 

1) Be creative using images (photos or pics of e.g. drawings, infographics, etc.) to engage your audience.

2) Photo contest is a great idea to have your customers send in photos of them using your product and offer a discount to  the winner.

 

3) Plan a weekly or monthly contest and you’ll have content you can share on  your other social media platforms such as Facebook.

 

4) Be personal to show another side to your business.

            a) For example, if you own a small hair salon, consider adding photos of your employees, customers smiling after getting their hair done, etc.

            b) Show you’re more than just a logo or website and you’re bound to connect with many more fans and soon-to-be followers.

 

Instagram is growing by leaps and bounds.

 

 It may not be, or ever be, as big as Facebook or some of the other social media sites, with over 90 million users and its unique platform, it’s certainly not one to ignore.

 

Resources:

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Schedugram-Home-Page

 

ScheduGram – An Instagram Marketing Tool

1.  schedule a number of images at once

2.  schedule from multiple accounts

3.  You can post from a desktop or laptop

4.  inbuilt editing tools

 

Account insights, Ad insights, and Ad staging

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  • Account insights allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement.
  • Ad insights shows the performance of paid campaigns with brand analytic (impressions, reach, and frequency) for each individual ad delivered to the target audience.
  • Ad staging allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns.

 Thank you for letting me share with you.  If you found this to be of value please share with others and write a comment.

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~Lyn Moses

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