Sunday, October 22, 2017

Quick Tips for Booking & Managing Groups

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 Tip #1

Build a relationship within your social network.
Tip #2
Take action Be creative.
Tip #3
It is important to make the group stand out.
Tip #4
Sell as an all‐inclusive shared experience at great value.
Tip #5
Search Last Minute Deals, Research senior, military and other discounts, Book early for best group rates.

 Tip #6

Read confirmation carefully and follow all deposit deadlines.
Tip #7
Use multiple ways to communicate with the group (email, face to face, cell phone, newsletters etc)
Tip #8
Consult with BDMs and group coordinators to ensure success both before and during the sail.
Tip #9
Follow ups are important.  Contact travelers after the cruise immediately and work every referral.

Tip #10

Offer Value to your group.  Find out what their needs and wants as a group to help edify and make it a successful event for them.

Where can you find groups?


1.  friends and family/social clubs and associations
2. Corporate/Incentive
3. Open Promotion

 Contact Carnival’s Event Planning Department 

They’ll want to know:
• The type of group (friends, family, professional)
• Type of events being hosted • Number of expected guests
• Food/beverage requests
• Onboard entertainment requests (band, DJ, karaoke, pianist, etc.)
• Any A/V equipment needs
• Name of group/event leader

 Booking Groups: An Example

 SOME AGENTS BOOK VACATIONS…OTHERS CREATE JOURNEYS

 Carnival Journeys focuses on longer cruises featuring uncommon ports, local cuisine & entertainment, enrichment classes, and more.

Because of the longer duration, these sailings would be perfect for seniors.
The concept….
Create your own Senior Citizens Travel Club focused on Carnival Journeys.
It’s a win‐win opportunity. Your customer wins by enjoying the added
features of a Carnival Journey’s cruise at no additional cost. You win
because Carnival Journey’s cruises sail on newer ships loaded with
balconies and on longer itineraries equaling nice commissions.
Getting started….
Start with your existing clients. Create a new database of clients who are
55 and older, including their name, address and phone number.

Then identify your best pied pipers who would love to sail and brings friends with them.

Branding your efforts….
Think of a fun name for your group.

One church calls their senior travel group the Silver Saints.

Have fun with this and ask for ideas. Perhaps you come up with two or three ideas and email it to your 55+ client database.
A “pick the name” contest could be a fun way to roll out the program.
Getting the word out…
80% of cruisers prefer email, so your database is your new best friend.
Other ideas include in‐office wine and cheese parties, Facebook event pages, direct mail and an old‐fashion phone call.

 Booking Groups: An Example

 Sample Itineraries:

 VERY CARNIVAL JOURNEY STARTS

WITH GREAT DESTINATIONS

 GALVESTON

Carnival Triumph
11 day from Galveston – San Juan
(Grand Cayman, Aruba, Bonaire, Grenada, Martinique, St. Maarten)

10 day from San Juan to Galveston
(St. Thomas, St. Kitts, St. Maarten, Antigua, Grand Turk & Half Moon Cay)

Carnival Liberty
12‐day Carnival Journey from San Juan to Galveston
(St. Thomas, Barbados, Trinidad & Tobago, Grenada)

Carnival Breeze
12‐day Miami to Galveston
(St. Maarten, St. Lucia, Curacao, Aruba, Cozumel)

Carnival Magic
12‐day Galveston to Port Canaveral
(Cozumel, Limon, Colon, Cartagena, Santa Marta, Aruba, & Grand Turk)

JACKSONVILLE
Carnival Elation
10 day Exotic Eastern Caribbean San Juan – Jacksonville
(Barbados, Grenada, Trinidad & Tobago, St. Lucia, St. Kitts, St. Thomas)

LONG BEACH
Carnival Miracle
15 Day Hawaii
(Maui, Honolulu, Kauai, Kona, Hilo & Ensenada)

13 day Roundtrip Long Beach
(Cabo San Lucas, La Paz, Mazatlan, Zihuatenejo, Manzanillo, Puerto Vallarta)

 Booking Groups: An Example

 WHERE TO FIND CARNIVAL GROUPS?

 Senior and retirement communities where the residents must all be over the age of 55 and are active 

and independent. Find out if they have an “Activity Director.”
Fraternal organizations have many members over 55.

Ask if you can promote a Carnival Journey’s date at their next meeting and get them to agree to promote a specific sailing.
Local banks and credit unions have particular interest in the senior citizen community.

Contact to see if they have a program targeted to seniors and would be interested in offering a Senior Travel

Carnival Journeys Club sailing.

They could put aside monies each week to pay for their cruise.
Golf and country clubs have activities directed to this demographic
because seniors have the time to golf and enjoy their time at the club.

The Club director would love to find ways to capture this group.

Maybe the golf pro could escort and they could set up play in a few of the ports!
Garden clubs have senior citizen members that meet regularly.

How about a shore excursion targeted to the flora and fauna in the exotic ports of call that we visit? Maybe an expert in plant life could sail along and present seminars.

Bingo, bridge, and bunco clubs – Many seniors are game enthusiasts and enjoy the social aspect of
being a member of a club.

Many of these clubs meet on a weekly basis. Check for local clubs in your community papers, at local churches, and retirement communities.
Churches often have senior groups interested in group programming.

 Booking Groups: An Example

 MARKETING THE JOURNEY

 Create a Facebook group: Seniors love Facebook and most of them have very active profiles. Create 

a group for your specific Carnival Journeys cruise and invite people to join.

Post pictures of the ports they will visit and teasers on the various activities aboard their Carnival Journeys cruise.
 Place ads in community papers or church bulletins: Many of the local
free publications have reasonable rates, as do churches. Also post flyers at
your local businesses.
 Host a coffee meeting at the local IHOP: Have you ever noticed many seniors like to meet up in
the mornings for coffee at the local IHOP? Just about every community has an IHOP. Ask the manager
if you can reserve the back room and have flyers at the front inviting seniors to join you for
coffee one day. It’s a nice casual way to get to know potential clients.
 Speak to local groups or offer to host a cruise night: Many
neighborhoods and fraternal organizations have regular get‐togethers and
are always looking for new programming. Ask if you can present to the
group or host a cruise night for the group.
 Market as a Milestone celebration cruise: Invite anyone who is celebrating a milestone birthday
or anniversary to join your group. This could be people celebrating their 75th or 80th birthday or
couples celebrating their 50th anniversary.
 Reach out to your local BDM for brainstorming on other ideas. Your local rep is also available
for sales calls to any prospective groups.

 Go to ggcl.com for full pdf

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